Don’t leave data on the table
For many of today’s online media buyers, the go-to data is user data. While effective, user data is just one tactic to engage with your customer. There’s only so much information cookie data can...
View ArticleHitting the sweet spot: going big vs. being effective
What makes a great communicator? Is it mastery of all the pertinent facts? The skill of a turn of phrase or use of engaging metaphors? By all means these are skills necessary to be good. But greatness...
View ArticleHow to Choose a DMP
A Conversation with Bridget Bidlack of [x+1] Today, data is like water: Free-flowing, highly available, and pervasive. As the cost of storing and collecting data decreases, more of it becomes available...
View ArticleThe Role of the Agency in Data Management
A Conversation with David Spitz When it comes to the role of the agency in data-driven digital media, few holding companies have put their money where their mouth is to the extent that WPP Digital has....
View ArticleMatching Offline Data for Online Targeting
A Conversation with Live Ramp’s CEO Auren Hoffman When all marketers have universal access to an entire world of third party online segmentation data, advertisers are increasingly turning offline for...
View ArticleManaging Data in [Real] Real-Time
A Conversation with Srini Srinivasan, Founder and VP Operations of Aerospike Even today, the notion that a consumer can go to a website, be identified, trigger a live auction involving as many as a...
View ArticleHere's Why Data Impacts Everything
Think of it as an alternate version of the cheesy song in the film Love Actually: Data is all around you. Breathless proclamations surround us, with prognosticators heralding the “big data” era. I work...
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